OVERVIEW
Australian Unity provides multiple product and service offerings to assist people with their wellbeing. When attempting to cross-sell, customer and members are not aware of a wider range of products and services. This makes it difficult to have an over arching group approach message about being a wellbeing company.
Approach
Using illustrations, I created a concept map of how services are currently like small islands. When the business articulates their value propositions, a redrawn defined map illustrates of “pushing the islands together” represents how their value propositions can fit into a generalised sense of wellbeing.
RESULT
A high-fidelity illustrative map representing current situation of the organisation was in and a future state on how product and service offerings can come together under the notion of Health, Wealth and Care.
