OVERVIEW
The My Real Wellbeing App aims to encourage Australian Unity members to understand wellbeing is more than just physical health. A supporting character was needed to make the app more engaging and attractive for member.
Approach
I developed a few illustrative characters to help support the final art direction of the mobile app character by generating ideas and concepts for it. Ranging from abstract characters to sunflower and heart shaped characters, I generated recommendations to support the direction for the My Real Wellbeing App.
RESULT
After multiple iterations on character ideas, a playful character was introduced in the app.
